I’m not going to try and convince you that mobile development is important – I hope you already recognize that it is! If you need further convincing, head on over to Allison Christman’s article – she gives you all the reasons you’ll need. However, while she mainly discussed mobile websites, I’d like to give an overview on mobile applications and their development methodologies. Should you build for the platform or the browser? Or both? What is the difference between a mobile website and a mobile application? What is a hybrid application? Knowing the strengths and weaknesses of each approach is vital when making the decision on how to best reach and serve your end-users. Read More…