Microsoft Dynamics CRM is an interesting and powerful business application. A core out-of-the-box (OOTB) benefit of Dynamics CRM is the ability to extensively tailor the application to address business needs, and here there are two approaches to consider: development or customization. Determining which approach to take is the key to maximizing the benefits of Dynamics CRM while keeping costs low.

Dynamics CRM is a basic web user interface fronting a SQL Server database that manages relational data. However, it is flanked by a built-in array of basic analytical tools and extensive administrative features, such as auditing, which give it enterprise-level credentials. Throw in a customizable user interface (UI), and you have a tool that is capable of supporting both small businesses and multinational corporations. So it would be logical to assume that Dynamics CRM has a developer-friendly, structured architecture to support customizations.

However, the reality is a little more complicated and brings up some curious paradoxes about Dynamics CRM. Read More…