Have you ever attended a technical training event, and three days later, couldn’t really remember what you were trained on? In trying to recall what you just sat through, your mind comes up with the mental equivalent of a desolate Wild Wild West ghost town, perhaps with a sad tumbleweed or two passing through. You are not alone! At one point or another, we’ve all fallen victim to a training presentation that simply does not stick.

Training is an opportunity to engender a self-propelling domino effect of learning that can better humanity.

As a training developer, it’s my job to prevent students from walking away empty-minded. Come to think of it, this is also the goal for most sales people. You want your presentation to make a lasting impression: You want something to hit home — to stick —for the other person, in order to produce results. Whether those results are improved on-the-job performance or the President’s Club Award for Outstanding Sales, it doesn’t matter. Recognize that training is so much more than a stand-alone event: It is an opportunity to engender a self-propelling domino effect of learning that can better humanity.  “Well, when you put it that way, serving as a Trainer is an honor and a privilege!” my colleague said to me.  Yes, indeed it is! Read More…