
“I want the site to look like REI” is the first thing my government client says as I sit down for our meeting. I laugh out loud because the purpose of my client’s site has little and less to do with selling camping gear and North Face jackets. However, I know exactly what he means. REI sells a huge range of products and the web interface is loaded with helpful filters to make searching the huge inventory simple. Plus, the site just looks good. Read More…